this is from http://kotaku.com/5330123/madden-10-pre+sales-tracking-ahead-of-madden-09
In the same conference call announcing Madden Arcade, EA Sports boss Peter Moore said this year's version of the football franchise is doing better in pre-sales than last year's 20th anniversary edition.
As reported by IndustryGamers, Moore said that, with 10 days to go
before the Aug. 14 drop, "we're now marginally ahead year-on-year."
Last year, the pre-sales apparently were uninteresting enough that EA
felt it relevant to ask if they were an key indicator of a title's
strength at release. "But we're marginally ahead and the buzz we're now
starting to feel for the title is starting to build," Moore boasted.
This year, Madden 10 will ship on a Friday, to take advantage of the
preceding Thursday night NFL debut featuring the Steelers and the
Cardinals - the Super Bowl contestants whose Troy Polamalu and Larry
Fitzgerald, respectively, grace the cover.
"There will be a tremendous amount of marketing both at half-time
and in and around the game on that, so hopefully we'll have a very
strong launch at 12:01AM on August 14th," he said. "All the metrics are
very, very positive right now for Madden."
this year's game is better, and this year we will have more players. if any of you guys think you're bad ass madden players, i suggest you sign up to worldgaming.com by clicking our advertisement banner of theirs.... because this will be the year to earn some real soft money.