New Player Looking To Get Better

Hey Guys,
I'm new to Madden School and I've always played Madden with a "laid back" style for as long as i've had the game. I've been playing Madden since madden 08, but i just play to play, you know(for fun). I didn't really care about all the complicated defenses and plays and such. But now I am looking to get better and actually get "good". Take my game to the next level, ya know? The only problem is, i don't know where to start. What are some good "skills" that I should learn how to use so that I can win? Also, if there are any teams that you guys would recommend. But i dont want to win by winning cheap, cheesing, or nanoing. I like to play a balanced style offense, maybe 60% pass/40% run. So if anyone has any suggestions that would be great!
Thanks,
Shad0w

i started playing madden 09 and i sucked so when 10 came out i wanted to get better so what i did was buy the ne ebook and my game has improved 10 fold i think you should buy one there are a few out now it will take your game to the next level