Had it not been for Madden's monopoly on the NFL's Lincense, I believe NFL coaches would be coaching from video game.

Don't get me twisted. Madden is "hellified" good. We just won't never really know how good it could have been, because they killed the competition. Example, case and point, NBA Live is good, but it cannot it is not as good as NBA 2K series. That's what competition does. With Madden, we will never know. The NFL is more to blame. Money should never interfere with competition. Really, does the Madden franchise have to make improvement, each year?