I only tried it a while ago and after labbing it for a while i have found that if all goes well it is the money.
I use the eagles when playing it and put jackson in the slot
as soon as your number 2 receiver makes his cut pass the ball to him as a bullet
as he catches it all the defenders flock to him and just as he starts to be hit press L2
if all goes well jackson should get the the ball with an open sideline and an easy run in
there is a lot of risk when calling this play so make sure there is nobody coming alongside jackson before you lateral. If so they will normally get to it before him